After looking at the questionnaire results, we have decided that we would like to pick a chart song, as that is what is more popular within our target audience, which we have decided will be people aged between 12 - 16. We have also decided that the song we will pick, will be by a well known artist, as they will have a lot bigger fan base than someone who is new in the music industry.
As a group, we have decided that we will pick one of Katy Perry's songs that has been released from her new album, we have decided to choose her as she is a very well known and popular artist who has had a lot of number one hits in the charts, she also sings quite influential songs that have a strong meaning behind them, we want a hard hitting song so that we can create a meaningful narrative to go with it.
After looking into Katy Perry's recent singles, we have chosen to use her new song 'Roar'. This song was number one in the charts, meaning that it was her fourth number one in the UK charts and her eighth number one in the US charts. As it stands now, 'Roar' is currently seventh in the charts after being in there for nine weeks. Her new album 'Prism' is also currently second in the official top 40 album charts.
After doing this research into the artists, I have realised that she is a very well known artist and that her song would be a good one to choose to create a video too as she has a huge fan base. Her fan base is now so huge that she has now overtaken Justin Bieber on twitter with her amount of followers, she is now the most followed person on twitter and is thought to be the most likely person to achieve 50 million followers.
After looking into the artists singles and popularity, I have decided to take a look into her music video for her hit single 'Roar'.
The first video to be produced and displayed is not the main music video for the song. She first released a lyric video as a teaser for the final music video that everyone was waiting for and anticipating. The lyric video contained shots of Katy Perry in her everyday life as she was texting her friends in a group conversation. The conversation included the lyrics for her song with 'Emoji's' replacing a lot of the words.
After the lyric music video was played for a few weeks, the well waited for video was then released, a video of Katy Perry in the jungle, playing with wild animals. The music video represented the lyrics well as it showed a vulnerable Katy Perry being dominated by a man while they were in the jungle.
The music video starts off with some high tech editing of the jungle in animation, looking slightly cartoony, with the words 'Roar' displayed across the screen which gets ripped to reveal tiger stirpes, the animation then gets faded out into reality.
The man was then attacked by a lion and Katy Perry was left to defend herself in the jungle, she then matures and stands up for herself amongst all the wild animals and problems that she has to face while being stranded in the jungle.
I have looked into the video in slight detail to get some idea about what the lyrics mean to the artist, I also looked into what she did within the music video so that ours could be completely original and nothing to do with what the artists has already done.
In the group, we have decided that we would like to create a hard hitting narrative to the track, we think that it would be good to create the narrative based on a school child being bullied. We will brainstorm ideas together to try and create a narrative. We came up with this idea after looking into the 'Hypodermic Syringe Theory', hoping to be able to include a child being bullied and then fighting back, hoping to inspire other bullied children into fighting their fears.
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