Genre
Pop
Audience
Both genders due to the fact that it is a male DJ with a main male character but there is a female singer. There is a vast audience range as the DJ is a very popular and one of the best in the world. I would say that it appeals to young teenagers most as the DJ creates chart music.
Narrative
There is a narrative throughout the music video of a young isolated boy who is made outcast and then chased and hunted down by police. The young boy starts off in a school where all the corridors are trashed and ruined, you then see a teacher who is on the phone (possibly calling the police) who then shuts the door so that the boy cant see her. The young boy then runs out of school and cycles, at an incredible speed, away from the school and through multiple streets, the speed in which the boy is going out, gives you a suspicion that something is not quite normal about this boy. He then ends up at, what might be his house, when he sees on the telly, a news broadcast which says 'a supernatural occurrence at a local school'. after seeing this he then rushes to pack a bad, in this time you then see people creeping around his house and looking through the windows. The young boy then rushes into the kitchen and towards to the back door which wont't open, this is when the police burst through the door, armed with guns. You then see the young boy struggling with the door, you then get shown the boy using some sort of supernatural force to make the keys fly into his hand, this is when you get more hints for you to believe that the boy is not normal. The police then burst into a room and find teddy bears suspended in mid air, constantly rotating, giving more of an insight to the supernatural abilities of the boy. The young boy then runs into the forest to get away from the police, he is then found by them when it goes dark, you see him running through the trees being chased by police with torches and guns. He is then circled by multiple officers and police cars, with loads of guns pointing at him. The boy then crouches in a ball on the floor and explodes, flowing debris and all the officers into the air.
Representation And Analysis
To show the use of shots that add up to the representation, I have decided to include a few gifs (moving images) in my essay.
Throughout the music video, the young boy is represented as an isolated child, but is also shown to be supernatural and out of this world. This is all represented by close ups of the young boy with his head in his hands and then close ups of all the supernatural elements that are included in the music video.
Here are some shots that represent the isolation that is shown throughout the video, close ups of he boy with his head in his hands and then the loneliness of him being the only child in a destroyed school corridor. This all shows that he is on his on his own with no one to help him.
Here is more evidence of the isolation that is shown through out the video. As the young boy is walking through the corridor, a teacher is shown to be on the phone, which we find out later on is the police, she then sees the boy and then shuts the door on him so that he cannot see her, even though he seems rather harmless.
There is also a lot of supernatural elements towards the end of the video which proves to us that the boy isn't quite normal and explains why he might have been made to be isolated.
Here you can see the boy, after he struggles with the door, using supernatural powers to get hold of the door keys. This is shown with close ups of the boys face and close ups of the keys moving and then flying into the boys hands.
There is also more supernatural elements shown here the boy threw some soft toys into the air while packing but we didn't see them land at all. Then later on when the police go into his bedroom, we see that the soft toys didn't land and that they have been left suspended in the air, slowly rotating.
Just before the young boy shows us how big his supernatural ability is, we see more shots that prove the large isolation that the boy is feeling. He is being chased through the woods by the police when a police officer kicks him, a small vulnerable child, to the floor and then aims a gun in his face.
He then shows us how vast his supernatural skills are when he is isolated and confined by the police and then crouches in a ball and explodes. This just shows and reflects what can happen when a child is bullied and outcasted, they can keep it all inside and let it build up until they explode, this is what we would like to try and get across in our music video.






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