Friday, 4 October 2013

The Development Of The Music Video (J.P)



Queen's Bohemian Rhapsody from 1975, is believed to have been the influence for the music video era, by creating a moving image that fits the timing of music. But, in actual fact, the Bohemian Rhapsody was very much influenced by the work of Sergei Eisenstein, Walt Disney and also Busby Berkley, they are all major influences and land marks in the development of popular and more modern music videos. 

While the Panorama Soundie jukebox played the film clips to popular songs of the 1940's, the rock and role lifestyle and era, introduced the idea to their audience, of including a band performance within their music videos. This turned out to be a big hit  when Rock Around the Clock, starring Bill Haley, made a huge hit in 1956.

The momentum of the young generation then influenced the transformation of different styles of clothing, this ranged from the making of the Beatles suit, to the long haired rebellion of the hippy phase.   Throughout this era, the televised music industry influenced the codes and conventions of choreographed performances, set up in time with a recorded track. This is why the Bohemian Rhapsody is such a revelation to the music industry, they created the huge code and convention of having the music video to be in exact time to the tracks arrangement. 

The production of the music video for Michael Jackson's Thriller was another huge revelation to the music industry. The fact that he and his producers created the concept of the narrative within a music video means that he has been a huge influence to the modern popular videos. His music video was such a huge hit that it had to be replayed twice an hour on the MTV music program to keep up with the constant demand of people wanting to view it. This music video was not only a revelation to the music industry, but it was also a break through for coloured people to have someone of the same race to be so highly accepted at that time where they were thought of as outcasts. 

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